This spot is dear to me for several reasons. We had designed a print ad for Saatchi and Dreft illustrating this concept, and it went over so well that they decided to make a 15 second animation for television too. With the agency creatives, we were off and rolling. On a very tight timeline we jumped right in to a full CGI environment where delicate, beautiful typography would be the focus. Years later, it still feels classic and remains one of our favorites.