Hot on the heels of our runaway success with the debut of the Trident White campaign, we turned full circle and began conceptualization for this second spot, the “summer blockbuster” of the series. With cinematic nods to films ranging from E.T. to Indiana Jones, this spot came in bigger, louder and faster than the original.
Again, this is a project that got it’s start from a print campaign we designed and executed. We liked it so much, we worked to develop it out into 3D animation in hopes that listerine might try something different with their advertising instead of just the usual mouth rinsing sequences. It never went forward, but we still think it was awesome!
Working in tandem with the creative team at JWT, we developed this promotional piece for HP creating a driver and racecar / track entirely in CGI for a stylized and highly technical impression.
These illustrations were run as large scale posters, go cards, and other various formats. Created in 3D, they wildly popular, and were a perfect springboard for an animated version (see: Shark, elsewhere in this site)
A full multi-spot campaign working with J. Walter Thompson. Racking, 3D Animation, Design and Dynamics all came together to make a rich series.
From preconception to animatic to full scale production shoot to photorealistic CGI, this project showcased the true collaborative powers of all the parties involved. This full scale character animation and development was paired up with brilliant modeling and lighting skills and a system for snow and dynamic camera work that made this project such a delight.
We and JWT have combined creative forces several times to produce some of our favorite work. Rolaids is the first of these collaborations. Entirely in need of a shot in the arm, Rolaids asked JWT to come up with something different and visually exciting to herald in their 5 new fruit flavored line of products. Pulling out all the stops, we worked to develop a stylish, fast and energetic new world full of color and flash, with CGI, a shoot, an edit, title design and logo animation all thrown into the mix. What came out was truly more than the sum of the parts. We love this stuff.
From preconception to animatic to full scale production shoot to photorealistic CGI, this JWT project showcased the true collaborative powers of all the parties involved. This full scale character animation and development was paired up with brilliant modeling and lighting skills and a director of photography to achieve what has become a real jewel.
Using dynamic camera moves, fluid dynamics and cool type design, we made an end logo sting for MGD that would be used at the back of lots of different spots.
Logo Resolve for Dominos
Working with creatives at J. Walter Thompson, we designed, developed and animated a series of fun and comical germs for Lysol.