Tedeschi Trucks Band – Made Up Mind


Sony Music Masterworks

Official Music Video

String Theory directed, designed, and animated this video for Tedeschi Trucks Band, their hit single “Made Up Mind” off the Sony Music Masterworks album of the same name. Taking inspiration from the album cover, we framed a conflict between nature and industry by creating a game of “chicken” between a charging buffalo and a steam train. Kinetic Metal Type, 3D buffalos? It all adds up to one fun project. Rolling Stone Magazine called the video “One of the more creative lyric videos in recent memory” and iTunes ranked it in their “Best of 2013” list.