This feature film (Directed by Sean Evans) chronicles the landmark world tour, as well as details and insights into Roger Waters’ personal thoughts and creative process in developing his magnum opus. Released nationally in theaters, as well as garnering BluRay and digital releases, This critically praised concert film is a “Must See” according to Rolling Stone.
Month: November 2020
Working with Director John McDermott and Experience Hendrix, String Theory edited (with the ever-fantastic Paul Rachman) and designed/animated documentary release of “Electric Church”, the feature length rock doc/concert film showcasing Jimi’s never-before-seen 1970 performance from the Atlanta Pop Festival.
String Theory Directed, Designed, Edited and Animated this video for Miles Davis, posthumously arranged and created by Robert Glasper (with vocals by Bilal) for Ghetto Walkin’.
Working with Agency creatives, we developed designs for multiple Times Square jumbotrons to be played simultaneously during the Network’s upfront presentation date. It was truly a sight to behold, standing in the middle of Times Square and seeing on nearly every major animated billboard a single cohesive design.
Working with Fast Company and DigitasLBi, we animated and designed this 3 part web video series, detailing the rise, fall, and ultimate turnaround stories of three prominent american brands.
Working with the creative teams at Viacom and Velocity, String Theory developed the design and animation for this hysterical web video series for the SuperBowl.
String Theory brought to life this idea of massive amounts of computers all wrapped up into the power of one single IBM server, and doing so by bringing as much Hollywood-level animation to the web as we could in the process. This ad was featured in interactive form in various interactive banner formats.
Hot on the heels of our runaway success with the debut of the Trident White campaign, we turned full circle and began conceptualization for this second spot, the “summer blockbuster” of the series. With cinematic nods to films ranging from E.T. to Indiana Jones, this spot came in bigger, louder and faster than the original.
Again, this is a project that got it’s start from a print campaign we designed and executed. We liked it so much, we worked to develop it out into 3D animation in hopes that listerine might try something different with their advertising instead of just the usual mouth rinsing sequences. It never went forward, but we still think it was awesome!
Make.Believe, the wide-ranging global campaign for Sony, focused on creative industry leaders who used Sony products or worked with Sony creative endeavors to realize their life dreams. String Theory produced many of these video features, this piece being one that features Joshua Marc Levy, an Art Director responsible for some of Sony Music’s most memorable album covers.
Working Directly with Roger Waters and Creative Director Sean Evans, we designed, animated, and executed several animations used for Roger’s critically acclaimed 2010 world tour for The Wall. “A Staggering Masterpiece” “I never dreamt I’d ever see something so astonishing. I also couldn’t have imagined it would be so overwhelmingly relevant.” (Orange County Register)
This piece was a unique deliverable, designing, modeling, and animating the plant in several loopable passes that would be coded into Flash and controlled and looped by the user. For a full interactive specimen, see the project in the web section of our site. This version, however, really shows off the amazing rendering and detail in the piece, not the least of which is the custom-designed hair simulation developed to make such dynamic thorns along the body. The audio was custom sound designed and scored as well.
String Theory directed, designed, and animated this video for Jimi Hendrix, to coincide with the release of the first single of his long-lost unfinished album, Valleys of Neptune. This was an opportunity of a lifetime, and String Theory was thrilled to be a part of it.
Working in tandem with the creative team at JWT, we developed this promotional piece for HP creating a driver and racecar / track entirely in CGI for a stylized and highly technical impression.
String Theory Directed, Designed, Edited and Animated this lyric video for Johnny Cash, bringing to life the dark and vivid imagery of the song.
This is one of several spots we developed, working with creatives from The Vault, from boards, to animation to delivery, promoting the new Thursday Night NFL broadcasts on CBS.
A fun animated companion to our print campaign, this world of germs was a blast to visualize and bring to life.
Using live action shots of the stage performance, we developed with agency the smoke and titles for this seminal Broadway hit.
Working with A Very Small Office (AVSO), we helped design and animate the logo resolve for the design relaunch of Exxon.
These illustrations were run as large scale posters, go cards, and other various formats. Created in 3D, they wildly popular, and were a perfect springboard for an animated version (see: Shark, elsewhere in this site)
Working with C+G Partners, we provided design and animation assets for a large scale relaunch/rebrand of Alhurra, the second largest news network across the Middle East.
This new series for Animal Planet showcases different endangered wild species in their various worlds. the design template provided needed to have a very changeable series of animations, for numerous fact file screens, in addition to the opening logo and identity. With designer Cadin Batrick, we turned around the design and element production in record time to make an accelerated air date.
Working with C+G Partners, we provided design and animation assets for a large scale relaunch/rebrand of Alhurra, the second largest news network across the Middle East.
Working with Al Roker Entertainment, we designed and developed the identity and show package for this feature about Sylvia Weinstock, a master cake decorator in NYC.
Working with illustrator Isaac Orloff and a creative team, ST designed and developed these characters as part of a pitch for a new animated TV show.
Working with Al Roker Entertainment, we designed and developed the identity and show package for this series, which featured various people from different walks of life, and how their lives have been changed by their decision to work in the food industry.
This logo design was for a New York company specializing in custom theater, video and audio design and installation, for such clients as Donald Trump’s various corporations and corporate lobbies. It had to look sleek and professional, but still show a creative flair.
This international commercial for the Russian Mitsubishi Pajero included 3D tracking animation, design, and a corresponding print campaign, over the course of an incredibly fast turnaround and worldwide delivery.
Working with M360, we developed and animated a sketchbook come to life around the young artist as he travels through the city. This is only a small sampling of the longer piece.
A sampling of the many title design animations we have done for Neutrogena over the years.
Extensive design and animation for this feature length doc about Abraham Lincoln, finding the real man behind the myth and legend.
Extensive design and animation for a second Lincoln Doc, following the events of his assassination and the fallout afterwards.
Working with Z Animation and KAUST University (King Abdullah University of Science and Technology) we created this presentation video in advance of the actual school being built, in order to present what this world class technical achievement in academics will offer to students and faculty once opened. A dynamic explosion of design and particle systems were developed to be eye popping and technologically progressive.
A full multi-spot campaign working with J. Walter Thompson. Racking, 3D Animation, Design and Dynamics all came together to make a rich series.
Extensive design and animation throughout this award winning episode of PBS’ American Experience. This episode was nominated for a 2008 Prime Time Emmy Award for Best Feature Length Documentary.
Working with the creative team from The Vault, we styleframed and animated this spot for DTV and Lexus’ March Madness Bracket Challenge promotion.
String Theory directed, designed, and animated this video for Joshua Bell (featuring the a cappella stylings of Straight No Chaser) for his holiday single “Nutcracker Medley.” Using holiday greeting cards, we brought to life various holiday classics in this light and whimsical nod to the Nutcracker.
This is a short, fun 3D animation promoting the release of an AC/DC Box Set. The case itself was an actual functioning Amp, so playing off that idea, we flew through a stage setup following a cord plugging into the amp, as if it were a fuse. Rock and Roll!
This is the opening title sequence for a design package we created for A&E’s show “Talking Trash.” A sense of whimsy and mischief, combined with a Monty Python-esque animation style, this animation is filled with hidden jokes and eater eggs.
Extensive design and animation for this feature length doc about Abraham Lincoln, finding the real man behind the myth and legend.
Extensive design and animation throughout this award winning episode of PBS’ American Experience. This episode was nominated for a 2008 Prime Time Emmy Award for Best Feature Length Documentary.
A feature-length doc by award winning photographer and first time filmmaker James Crump, we developed the entire identity, opening sequence, and motion graphics peppered through the piece. It was an official selection to the 2007 Tribeca Film Festival.
Extensive design and animation for this feature length doc about Abraham Lincoln, finding the real man behind the myth and legend.
This 2 hour special for the Animal Planet is slated to be their biggest premiere special for the year. Working with AP creatives and production company JWM, I directed the design for the show overall, including a gigantic package of graphic deliverables. While Cadin Batrack and I focused on designing the various types of graphics, we passed off our designs to Animal Planet, a Baltimore-based animation studio for production of the many final elements.
A fun animated Tornado (executed entirely in 2D!) Was used to bring home the thrill of Wicked on Broadway, and showcase it’s critical acclaim.
A simple little logo sting for our friends at Glassbreakers, a data-driven mentorship organization charted with diversifying the workforce.
In need of a refresh, String Theory was commissioned to team with the landmark outdoor live event and art venue in all aspects of their online image, from their site refresh to their advertising, as well as templating video adverting and optimizing for Facebook, Instagram, and other social media.
Working with agency creatives, these styles were developed for the release of Aladdin on Broadway.
String Theory worked with the legendary French Choreographer Blanca Li (Daft Punk, Beyonce, etc) to bring her New York debut at BAM to the public, by creating a Marketing and Advertising campaign, including Street Teams, Outdoor and Digital Billboards, Print Ads, Taxi TV, Television Commercials and more.
This blockbuster spot, designed for global release on TV and cinema, tied to the summer blockbuster movie The Dark Knight Rises. String Theory designed the opening and closing animation, with visual effects and compositing by Smoke and Mirrors.
A 10 hour epic documentary event by award-winning director Ezra Edelman, this film chronicles the history, rise and fall of an American Icon. The political and economic climate of Los Angeles and it’s police department, Race relations in America, and the Media firestorm from the trial of the century take as much prominence as the man himself. It World Premiered in 2016 at the Sundance Film Festival, and was subsequently slated for a 5 night premiere on ESPN.
A feature length doc by award-winning director Paul Rachman, American Hardcore chronicles the history and development of the Hardcore music scene of the early 1980’s. The political and economic climate of Reaganomics and the final days of the cold war take as much prominence as the bands themselves. It World Premiered in 2006 at the Sundance Film Festival, and was subsequently picked up by Sony Pictures Classics for Theatrical release and DVD.
This is one of several pieces we worked to develop with creatives at Dentsu, for Canon’s gigantic live expo. All talking heads are shot greenscreen and composited, in addition to all the animation and design.
In Academy Award nominee James Spione’s new documentary SILENCED, the most important truthtellers of the post-9-11 era speak for the first time in one film, revealing in dramatic and unprecedented detail the evolution of the government’s increasingly harsh response to unauthorized disclosures, exploring the unique courage and character it takes to challenge unethical behavior from within the national security establishment, and offering an analysis, along with a number of independent experts and thinkers, of what their chilling ordeals mean for the future of our country.
String Theory directed, designed, and animated this video for Jimi Hendrix, itself a (fantastic) cover of Bob Dylan’s seminal classic “Like A Rolling Stone.” Once again, String Theory was thrilled to work with such inspirational source material.
This spot is one of a campaign developed with the creative team, promoting their bluetooth wireless speaker. This piece was used in stores as a demo for consumers.
This spot is one of a campaign developed with the creative team, promoting their bluetooth wireless speaker.
Working with Hogarth Worldwide, we developed this CGI look and world, from prepare through delivery. Greenscreen animals, collar replacement (and enhancement), retouching, demo sections, you name it. It’s always a lot of fun working with animals!
String Theory directed, designed, and animated this video for Tedeschi Trucks Band, their hit single “Made Up Mind” off the Sony Music Masterworks album of the same name. Taking inspiration from the album cover, we framed a conflict between nature and industry by creating a game of “chicken” between a charging buffalo and a steam train. Kinetic Metal Type, 3D buffalos? It all adds up to one fun project. Rolling Stone Magazine called the video “One of the more creative lyric videos in recent memory” and iTunes ranked it in their “Best of 2013” list.
Working with the creative team at R/GA, and award-winning illustrator Aad Goudappel, String Theory directed, designed, edited and animated this commercial for E*Trade’s Adaptive Portfolio tool.
Working with the creative team at Prudential, String Theory developed the design and animation for this web video series.
Working with creatives at Legacy, we developed this illustration/character driven multi-spot campaign to help promote the release of the 25th Anniversary series of ATCQ’s seminal album “People’s Instinctive Travels…”
String Theory is proud to have worked to develop this Bob Dylan video (premiered on Rolling Stone). Directed and produced by Jennifer Lebeau and Les Beaux Films for Columbia Records.
Working with Fast Company and DigitasLBi, we animated and designed this 3 part web video series, detailing the rise, fall, and ultimate turnaround stories of three prominent American brands.
Working with the creative team at R/GA, and award-winning illustrator Aad Goudappel, String Theory directed, designed, edited and animated this commercial for E*Trade’s Adaptive Portfolio tool.
Working with the creative team at Prudential, String Theory developed the design and animation for this web video series.
Working with Arcade Creative, we developed this playful animation for the Serve brand, using friendly and clear art style and type to inform the viewers of the various products and services. Simple, clean, and lots of playful moments made this campaign a pleasure.
Working with the creative team at Prudential, String Theory developed the design and animation for this web video series.
String Theory Directed, Designed, Edited and Animated this lyric video for Jimi Hendrix, to coincide with the release of “Hear My Train A Comin'”, the feature length American Experience doc on PBS, detailing the life and work of Jimi Hendrix.
Working with the creative team at the agency, String Theory developed the design and animation for this web video series.
Working with the creative team at the agency, String Theory developed the design and animation for this web video series.
Working with Design Agency Kiss Me, I’m Polish, we animated this cute little number for the AIGA’s national convention. Playing off the print and event design materials, we brought life and character to the abstract shapes in a playful, informative, and entertaining way.
Working with Fast Company and DigitasLBi, we animated and designed this 3 part web video series, detailing the rise, fall, and ultimate turnaround stories of three prominent American brands.
This is one of several spots we developed, working with Illustrator/animator John Ryan and the creatives from Z Animation, from boards, to animation to delivery, promoting the scope of involvement that the SEC sports organization participates in.
This opening title sequence was developed for pre-release festival screenings of a feature length doc about the hunt for the discovery of the Higgs Boson (affectionately termed the “God Particle”) With a company named “The String Theory,” they certainly came to the right place.
Working with creatives at AKA, we developed this type-driven and aggressive design piece.
Working with Z Animation and Airstream Pictures, we developed a campaign of multiple spots for Dailys Frozen cocktails. Some were a combination of live action and titles, with a few (including this one) were all animated. Fun, fast, and festive, these were a real joy to create.
Working with creatives and client, we developed this comical spot promoting consumers and business owners to switch to energy efficiency in their appliances. Any job that we get to animate a cow is a good job indeed!
The title sequence to a short film/doc directed and produced by Michael Fox and Edit Beach, this doc was screened at the 2013 NYC and ChicagoFood Film Festivals.
A funny take on the animated narrator genre, this was a Viacom executive’s story of meeting Bill Clinton, used for a corporate presentation/pitch. The great illustrations and comical delivery really made it something funny.
String Theory developed, designed, and animated this campaign for The Vault, using charming and friendly illustration and style to make a memorable and friendly series of spots.
This logo animation for Legacy Records is used on the head of all of their video and marketing and corporate materials. We developed this version on black, as well as a solution that worked on white as well.
This video was created for Save The Children, for their holiday campaign for donations. Working directly with the organization, we helped develop this on a tight turnaround, and with as limited a budget as was possible (for charitable cause). We recorded the VO, and mixed the audio, creating a powerful piece that is memorable and emotional.
Working with creatives at LWW, we adapted and improved upon these series of spots originally produced in Turkey. A fast turnaround, a lean budget, and a ton of fun.
From preconception to animatic to full scale production shoot to photorealistic CGI, this project showcased the true collaborative powers of all the parties involved. This full scale character animation and development was paired up with brilliant modeling and lighting skills and a system for snow and dynamic camera work that made this project such a delight.
We and JWT have combined creative forces several times to produce some of our favorite work. Rolaids is the first of these collaborations. Entirely in need of a shot in the arm, Rolaids asked JWT to come up with something different and visually exciting to herald in their 5 new fruit flavored line of products. Pulling out all the stops, we worked to develop a stylish, fast and energetic new world full of color and flash, with CGI, a shoot, an edit, title design and logo animation all thrown into the mix. What came out was truly more than the sum of the parts. We love this stuff.
This spot, designed for wide release cinema, was rotoscoped and composited and designed in a fantastically short turnaround time in order to make the release for 4th of July weekend.
From preconception to animatic to full scale production shoot to photorealistic CGI, this JWT project showcased the true collaborative powers of all the parties involved. This full scale character animation and development was paired up with brilliant modeling and lighting skills and a director of photography to achieve what has become a real jewel.
Collaborating with New York editorial company Earth 2 Mars, we directed the design and execution of this spot from beginning to end. We worked with the editor as well as agency creatives to develop this series of international spots under an incredible deadline and extreme budget constraints (is there any other way?), maintaining a creative and fun workflow the entire time.
Make.Believe, the wide-ranging global Campaign for Sony, focused on creative industry leaders who used Sony products or worked with Sony creative endeavors to realize their life dreams. String Theory produced many of these video features, this piece being one that hilights the writers/directors of Cloudy With A Chance Of Meatballs, a Sony Animation blockbuster.
String Theory developed, designed, and animated this commercial for the Maine Lottery, developed with director David Fuller, and the Z Animation creative team.
Working with director Jennifer LeBeau, we worked on this long format promo doc film to tell the story behind the legendary “Basement Tapes” (of bootlegging/collector lore) and Bob Dylan’s seminal creative time period.
Make.Believe, the wide-ranging global Campaign for Sony, focused on creative industry leaders who used Sony products or worked with Sony creative endeavors to realize their life dreams. String Theory produced many of these video features, this piece being one that showcased Misha Gabriel, a dancer for Michael Jackson’s This Is It Tour.
Asked to research and design some new looks for Nissan, graphically we dove right in. We incorporated the feeling and idea of a high tech, high performance engineered machine, by creating instruments and meters, explosive light elements, a blistering edit, and a title/logo design pushing their tagline “Driven”. What a blast.
Working with editorial company Earth 2 Mars and editor Justin Bolger, we designed and animated 2 international commercials for Foxwoods Casino. From initial styleframes through the pitching, bidding, shooting and execution, Mo and John took this project from beginning to end with numerous effect and design shots, tracking and a sophisticated blending of 2D Graphic Design and 3D Magic. The clients loved it. We loved it. Isn’t it great how that happens?
Working directly with Roger Waters and Creative Director Sean Evans, we designed, animated, and executed over 45 minutes of animation used for Roger’s 2006 World Tour for his seminal classic Dark Side Of the Moon. With an accelerated schedule of 35 days, we worked day and night with Roger developing mind-bending space animations, political stabs, and sometimes just pure, psychedelic abstractions. Rather than show clip after clip of what we did, we’d rather just show you the experience of how it all looked live. A once in a lifetime experience, to say the least!
This spot is dear to me for several reasons. We had designed a print ad for Saatchi and Dreft illustrating this concept, and it went over so well that they decided to make a 15 second animation for television too. With the agency creatives, we were off and rolling. On a very tight timeline we jumped right in to a full CGI environment where delicate, beautiful typography would be the focus. Years later, it still feels classic and remains one of our favorites.
Working with creatives from O+M along with another editorial company, we worked to design a series of campaigns for Miller Lite that were different from the typical beer commercial. This spot is interesting to me because of it’s subtle simplicity, and yet charming execution. From footage to sound design to delicate typography to a simple, beautiful logo ending, we feel that this proves that some of the nicest solutions aren’t always the loudest or brightest.
Working with Rob Reed and the creative team at 1 Trick Pony, we animated over 7 minutes of branded creative content for the Hard Rock’s launching of their new Video Wall (260 feet wide!!!)
Translating the Mary Poppins print and television campaign to the Times Square crowd via large scale jumbotrons.
Working with creatives at LWW, we adapted and improved upon these series of spots originally produced in Turkey. A fast turnaround, a lean budget, and a ton of fun.
Translating the Lion King print and television campaign to the Times Square crowd via large scale jumbotrons.
This spot is one of a campaign developed with the creative team, promoting their bluetooth wireless speaker.
String Theory developed the show open for this program of a group of funny girls who move to New York and take comically odd jobs to make ends meet.
String Theory developed the show open for this dark and brooding show about a forensic pathologist in Las Vegas.
This frenetic spot was developed to showcase DJZ (the EDM and DJ scene’s newest site/online space) and their new app, which allows the user to use thousands of emoji (texting icons) to make sound beeps and blips, compiling EDM tracks for fun and share with friends.
Working with BoomBox, we developed a large scale, looping video wall installation for Amex and their Paris corporate events space. This was a large scale video wall, which was interactive to a viewer, with touch screens and other areas of user feedback.
Working with Arcade Creative, we developed a series of 5 web videos for the Amex Bluebird brand, each using friendly and clear information graphics and type to inform the viewers of the various products and services. Simple, clean, and lots of playful moments made this campaign a pleasure.
Translating the Newsies print and television campaign to the Times Square crowd via large scale jumbotrons.
Working with the creative team at Serino Coyne, we developed this animated trailer for the Broadway debut of this award winning play.