Roger Waters “The Wall” Film

Categories

Sony

Concert Film

This feature film (Directed by Sean Evans) chronicles the landmark world tour, as well as details and insights into Roger Waters’ personal thoughts and creative process in developing his magnum opus. Released nationally in theaters, as well as garnering BluRay and digital releases, This critically praised concert film is a “Must See” according to Rolling Stone.

Jimi Hendrix – Electric Church

Categories

Experience Hendrix Showtime

Concert Film

Working with Director John McDermott and Experience Hendrix, String Theory edited (with the ever-fantastic Paul Rachman) and designed/animated documentary release of “Electric Church”, the feature length rock doc/concert film showcasing Jimi’s never-before-seen 1970 performance from the Atlanta Pop Festival.

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Miles Davis and Robert Glasper – Ghetto Walkin

Categories

Legacy

Official Music Video

String Theory Directed, Designed, Edited and Animated this video for Miles Davis, posthumously arranged and created by Robert Glasper (with vocals by Bilal) for Ghetto Walkin’.

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ESPN Times Square Takeover

Categories

Roley Poley Productions

Network Upfront Event

Working with Agency creatives, we developed designs for multiple Times Square jumbotrons to be played simultaneously during the Network’s upfront presentation date. It was truly a sight to behold, standing in the middle of Times Square and seeing on nearly every major animated billboard a single cohesive design.

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American Express 2 Minute Turnaround: SkullCandy

Categories

Digitas Fast Company

Web Video

Working with Fast Company and DigitasLBi, we animated and designed this 3 part web video series, detailing the rise, fall, and ultimate turnaround stories of three prominent american brands.

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Pepsi SuperBowl Halftime

Categories

Velocity Viacom

Superbowl Video Series

Web Video

Working with the creative teams at Viacom and Velocity, String Theory developed the design and animation for this hysterical web video series for the SuperBowl.

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IBM- Virtual Servers

Categories

Ogilvy One

IBM

Web Ad Content

String Theory brought to life this idea of massive amounts of computers all wrapped up into the power of one single IBM server, and doing so by bringing as much Hollywood-level animation to the web as we could in the process. This ad was featured in interactive form in various interactive banner formats.

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Trident White – Kitchen

Categories

J. Walter Thompson

Kitchen

:30 Spot

Hot on the heels of our runaway success with the debut of the Trident White campaign, we turned full circle and began conceptualization for this second spot, the “summer blockbuster” of the series. With cinematic nods to films ranging from E.T. to Indiana Jones, this spot came in bigger, louder and faster than the original.

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Listerine PocketPaks – Shark

Categories

J. Walter Thompson

:30 Spot

Again, this is a project that got it’s start from a print campaign we designed and executed. We liked it so much, we worked to develop it out into 3D animation in hopes that listerine might try something different with their advertising instead of just the usual mouth rinsing sequences. It never went forward, but we still think it was awesome!

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Make.Believe – Joshua Marc Levy

Categories

Sony

Corporate Campaign

Make.Believe, the wide-ranging global campaign for Sony, focused on creative industry leaders who used Sony products or worked with Sony creative endeavors to realize their life dreams. String Theory produced many of these video features, this piece being one that features Joshua Marc Levy, an Art Director responsible for some of Sony Music’s most memorable album covers.

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Roger Waters – The Wall 2010

Categories

Sony

Stage Design & Animation

Working Directly with Roger Waters and Creative Director Sean Evans, we designed, animated, and executed several animations used for Roger’s critically acclaimed 2010 world tour for The Wall. “A Staggering Masterpiece” “I never dreamt I’d ever see something so astonishing. I also couldn’t have imagined it would be so overwhelmingly relevant.” (Orange County Register)

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IBM – Plant

Categories

Ogilvy One

:20 Spot

This piece was a unique deliverable, designing, modeling, and animating the plant in several loopable passes that would be coded into Flash and controlled and looped by the user. For a full interactive specimen, see the project in the web section of our site. This version, however, really shows off the amazing rendering and detail in the piece, not the least of which is the custom-designed hair simulation developed to make such dynamic thorns along the body. The audio was custom sound designed and scored as well.

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Jimi Hendrix – Valleys of Neptune

Categories

Sony

Official Music Video

String Theory directed, designed, and animated this video for Jimi Hendrix, to coincide with the release of the first single of his long-lost unfinished album, Valleys of Neptune. This was an opportunity of a lifetime, and String Theory was thrilled to be a part of it.

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HP – Racecar

Categories

J. Walter Thompson

Hewlett-Packard

:30 Spot

Working in tandem with the creative team at JWT, we developed this promotional piece for HP creating a driver and racecar / track entirely in CGI for a stylized and highly technical impression.

Johnny Cash – Out Among The Stars

Categories

Legacy

Official Lyric Video

String Theory Directed, Designed, Edited and Animated this lyric video for Johnny Cash, bringing to life the dark and vivid imagery of the song.

Thursday Night Football

Categories

CBS NFL

The Vault

TV Spot

This is one of several spots we developed, working with creatives from The Vault, from boards, to animation to delivery, promoting the new Thursday Night NFL broadcasts on CBS.

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Tylenol Cold

Categories

Johnson & Johnson

Live Action

Web Video

A fun animated companion to our print campaign, this world of germs was a blast to visualize and bring to life.

Wicked 30s spot

Categories

Serino/Coyne

Live Action

:30 Spot

Using live action shots of the stage performance, we developed with agency the smoke and titles for this seminal Broadway hit.

Maybelline

Categories

Agency

Type Design

Type Design for Maybelline

Exxon

Categories

A Very Small Office

Logo Resolve

Working with A Very Small Office (AVSO), we helped design and animate the logo resolve for the design relaunch of Exxon.

Tapestry

Categories

IFC

We designed the clean, friendly look to Tapestry’s site, an award winning production company and content creator for numerous educational shows for Discovery Channel, TLC. etc.


Listerine PocketPaks: Germ Killers

Categories

J. Walter Thompson

Print Campaign

These illustrations were run as large scale posters, go cards, and other various formats. Created in 3D, they wildly popular, and were a perfect springboard for an animated version (see: Shark, elsewhere in this site)



Alhurra Open

Categories

C+G Partners

Channel ID

Working with C+G Partners, we provided design and animation assets for a large scale relaunch/rebrand of Alhurra, the second largest news network across the Middle East.

Animal Lifeline

Categories

Animal Planet

Show ID

This new series for Animal Planet showcases different endangered wild species in their various worlds. the design template provided needed to have a very changeable series of animations, for numerous fact file screens, in addition to the opening logo and identity. With designer Cadin Batrick, we turned around the design and element production in record time to make an accelerated air date.

Alhurra Eyes

Categories

C+G Partners

Channel ID

Working with C+G Partners, we provided design and animation assets for a large scale relaunch/rebrand of Alhurra, the second largest news network across the Middle East.

Iced w/ Sylvia Weinstock

Categories

Al Roker Entertainment WE Network

Show ID

Working with Al Roker Entertainment, we designed and developed the identity and show package for this feature about Sylvia Weinstock, a master cake decorator in NYC.

Jimmy The Loser Vampire

Categories

IFC

Character Design and Development

Working with illustrator Isaac Orloff and a creative team, ST designed and developed these characters as part of a pitch for a new animated TV show.






My Life In Food

Categories

Al Roker Entertainment Cooking Channel

Show ID

Working with Al Roker Entertainment, we designed and developed the identity and show package for this series, which featured various people from different walks of life, and how their lives have been changed by their decision to work in the food industry.

Talk of the Town

Categories

ABC News

Logo Design

This logo design was for a New York company specializing in custom theater, video and audio design and installation, for such clients as Donald Trump’s various corporations and corporate lobbies. It had to look sleek and professional, but still show a creative flair.

Mitsubishi Pajero – Making Tracks

Categories

Uncategorized

:30 Spot

This international commercial for the Russian Mitsubishi Pajero included 3D tracking animation, design, and a corresponding print campaign, over the course of an incredibly fast turnaround and worldwide delivery.

Pepsi – Doodler

Categories

M360

Promo Spot

Working with M360, we developed and animated a sketchbook come to life around the young artist as he travels through the city. This is only a small sampling of the longer piece.

Neutrogena Visibly Firm

Categories

Coda

Title Design

A sampling of the many title design animations we have done for Neutrogena over the years.

Hot Spots

Categories

ABC News

Show ID

These Climate Central news video-lets focused on target areas and topics regarding global warming and the climate change issue.

Looking for Lincoln – Herndon Papers

Categories

American Experience

Feature Length Documentary

Extensive design and animation for this feature length doc about Abraham Lincoln, finding the real man behind the myth and legend.

Death of Lincoln

Categories

American Experience

Feature Length Documentary

Extensive design and animation for a second Lincoln Doc, following the events of his assassination and the fallout afterwards.

Kaust University

Categories

Z Animation

Corporate Presentation

Working with Z Animation and KAUST University (King Abdullah University of Science and Technology) we created this presentation video in advance of the actual school being built, in order to present what this world class technical achievement in academics will offer to students and faculty once opened. A dynamic explosion of design and particle systems were developed to be eye popping and technologically progressive.

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Innovate

Categories

PBS

Show ID

A program focused on showing alternative energy solutions in major cities, such as underwater propeller generators off the coast of Manhattan.

Halls Fruit Breezers – Cascade

Categories

J. Walter Thompson

:15 Spot

A full multi-spot campaign working with J. Walter Thompson. Racking, 3D Animation, Design and Dynamics all came together to make a rich series.

Walt Whitman – Sutures

Categories

American Experience

Feature Length Documentary

Extensive design and animation throughout this award winning episode of PBS’ American Experience. This episode was nominated for a 2008 Prime Time Emmy Award for Best Feature Length Documentary.

DirecTV / Lexus March Madness

Categories

The Vault

:30 Spot

Working with the creative team from The Vault, we styleframed and animated this spot for DTV and Lexus’ March Madness Bracket Challenge promotion.

Joshua Bell – Nutcracker Medley

Categories

Sony Music

Official Music Video

String Theory directed, designed, and animated this video for Joshua Bell (featuring the a cappella stylings of Straight No Chaser) for his holiday single “Nutcracker Medley.” Using holiday greeting cards, we brought to life various holiday classics in this light and whimsical nod to the Nutcracker.

AC/DC – Back Tracks

Categories

Sony Music

Box Set Animation

This is a short, fun 3D animation promoting the release of an AC/DC Box Set. The case itself was an actual functioning Amp, so playing off that idea, we flew through a stage setup following a cord plugging into the amp, as if it were a fuse. Rock and Roll!

Talking Trash

Categories

A&E

Broadcast Design

This is the opening title sequence for a design package we created for A&E’s show “Talking Trash.” A sense of whimsy and mischief, combined with a Monty Python-esque animation style, this animation is filled with hidden jokes and eater eggs.

Looking for Lincoln – Gettysberg Address

Categories

American Experience

Feature Length Documentary

Extensive design and animation for this feature length doc about Abraham Lincoln, finding the real man behind the myth and legend.

Walt Whitman – Flood

Categories

American Experience

Feature Length Documentary

Extensive design and animation throughout this award winning episode of PBS’ American Experience. This episode was nominated for a 2008 Prime Time Emmy Award for Best Feature Length Documentary.

Black White + Gray

Categories

Arthouse Films

Feature Length Film

A feature-length doc by award winning photographer and first time filmmaker James Crump, we developed the entire identity, opening sequence, and motion graphics peppered through the piece. It was an official selection to the 2007 Tribeca Film Festival.

Looking for Lincoln – Image

Categories

American Experience

Feature Length Documentary

Extensive design and animation for this feature length doc about Abraham Lincoln, finding the real man behind the myth and legend.

Animal Planet – Spy On The Wild

Categories

Animal Planet

Show ID

This 2 hour special for the Animal Planet is slated to be their biggest premiere special for the year. Working with AP creatives and production company JWM, I directed the design for the show overall, including a gigantic package of graphic deliverables. While Cadin Batrack and I focused on designing the various types of graphics, we passed off our designs to Animal Planet, a Baltimore-based animation studio for production of the many final elements.

Wicked

Categories

Serino/Coyne

:30 Spot

A fun animated Tornado (executed entirely in 2D!) Was used to bring home the thrill of Wicked on Broadway, and showcase it’s critical acclaim.

Lays Chips

Categories

Y+R

Logo Resolve

Logo Resolve for Lays Potato Chips

Glassbreakers

Categories

Glassbreakers

Logo Sting

A simple little logo sting for our friends at Glassbreakers, a data-driven mentorship organization charted with diversifying the workforce.

Artpark

Categories

Uncategorized

Design Refresh and Marketing Case Study

Identity

In need of a refresh, String Theory was commissioned to team with the landmark outdoor live event and art venue in all aspects of their online image, from their site refresh to their advertising, as well as templating video adverting and optimizing for Facebook, Instagram, and other social media.

Aladdin

Categories

Serino/Coyne

Broadway Play

Working with agency creatives, these styles were developed for the release of Aladdin on Broadway.

Robot

Categories

Blanca Li

Marketing Case Study

String Theory worked with the legendary French Choreographer Blanca Li (Daft Punk, Beyonce, etc) to bring her New York debut at BAM to the public, by creating a Marketing and Advertising campaign, including Street Teams, Outdoor and Digital Billboards, Print Ads, Taxi TV, Television Commercials and more.

Mountain Dew – The Dark Knight Rises

Categories

BBDO

:30 Spot

This blockbuster spot, designed for global release on TV and cinema, tied to the summer blockbuster movie The Dark Knight Rises. String Theory designed the opening and closing animation, with visual effects and compositing by Smoke and Mirrors.

O.J. / Made In America

Categories

ESPN

Film Open

A 10 hour epic documentary event by award-winning director Ezra Edelman, this film chronicles the history, rise and fall of an American Icon. The political and economic climate of Los Angeles and it’s police department, Race relations in America, and the Media firestorm from the trial of the century take as much prominence as the man himself. It World Premiered in 2016 at the Sundance Film Festival, and was subsequently slated for a 5 night premiere on ESPN.

American Hardcore

Categories

Sony Sony Pictures Classics

Film Design

A feature length doc by award-winning director Paul Rachman, American Hardcore chronicles the history and development of the Hardcore music scene of the early 1980’s. The political and economic climate of Reaganomics and the final days of the cold war take as much prominence as the bands themselves. It World Premiered in 2006 at the Sundance Film Festival, and was subsequently picked up by Sony Pictures Classics for Theatrical release and DVD.

Canon – Entryway Video

Categories

Dentsu

Trade Show Sizzle Video

This is one of several pieces we worked to develop with creatives at Dentsu, for Canon’s gigantic live expo. All talking heads are shot greenscreen and composited, in addition to all the animation and design.

Silenced

Categories

Morninglight Naked Edge Films

Feature Length

Film Design

In Academy Award nominee James Spione’s new documentary SILENCED, the most important truthtellers of the post-9-11 era speak for the first time in one film, revealing in dramatic and unprecedented detail the evolution of the government’s increasingly harsh response to unauthorized disclosures, exploring the unique courage and character it takes to challenge unethical behavior from within the national security establishment, and offering an analysis, along with a number of independent experts and thinkers, of what their chilling ordeals mean for the future of our country.

Jimi Hendrix “Like A Rolling Stone”

Categories

Sony Sony Music

Official Music Video

String Theory directed, designed, and animated this video for Jimi Hendrix, itself a (fantastic) cover of Bob Dylan’s seminal classic “Like A Rolling Stone.” Once again, String Theory was thrilled to work with such inspirational source material.

Wireless Speaker – Primary Demo

Categories

Agency

In-Store Demo Video

This spot is one of a campaign developed with the creative team, promoting their bluetooth wireless speaker. This piece was used in stores as a demo for consumers.

Wireless Speaker – Acoustics Demonstration

Categories

Agency

Web Video

This spot is one of a campaign developed with the creative team, promoting their bluetooth wireless speaker.

Seresto – Collar

Categories

Hogarth Worldwide

:30 Spot

Working with Hogarth Worldwide, we developed this CGI look and world, from prepare through delivery. Greenscreen animals, collar replacement (and enhancement), retouching, demo sections, you name it. It’s always a lot of fun working with animals!

Tedeschi Trucks Band – Made Up Mind

Categories

Sony Sony Music Masterworks

Official Music Video

String Theory directed, designed, and animated this video for Tedeschi Trucks Band, their hit single “Made Up Mind” off the Sony Music Masterworks album of the same name. Taking inspiration from the album cover, we framed a conflict between nature and industry by creating a game of “chicken” between a charging buffalo and a steam train. Kinetic Metal Type, 3D buffalos? It all adds up to one fun project. Rolling Stone Magazine called the video “One of the more creative lyric videos in recent memory” and iTunes ranked it in their “Best of 2013” list.

E*Trade – Adaptive Portfolio :60

Categories

R/GA Z Animation

:15 Spot

Working with the creative team at R/GA, and award-winning illustrator Aad Goudappel, String Theory directed, designed, edited and animated this commercial for E*Trade’s Adaptive Portfolio tool.

Prudential / QMA – A Global Balancing Act

Categories

Prudential QMA

Web Video

Working with the creative team at Prudential, String Theory developed the design and animation for this web video series.

A Tribe Called Quest – 25th Anniversary Reissue

Categories

Legacy

Promo Spot

Working with creatives at Legacy, we developed this illustration/character driven multi-spot campaign to help promote the release of the 25th Anniversary series of ATCQ’s seminal album “People’s Instinctive Travels…”

Bob Dylan – Pretty Saro

Categories

Columbia Records Sony Sony Music

Official Music Video

String Theory is proud to have worked to develop this Bob Dylan video (premiered on Rolling Stone). Directed and produced by Jennifer Lebeau and Les Beaux Films for Columbia Records.

American Express – 2 Minute Turnaround: MaxDelivery

Categories

Digitas Fast Company

Web Video

Working with Fast Company and DigitasLBi, we animated and designed this 3 part web video series, detailing the rise, fall, and ultimate turnaround stories of three prominent American brands.

E*Trade – Adaptive Portfolio :15

Categories

R/GA Z Animation

Web Video

Working with the creative team at R/GA, and award-winning illustrator Aad Goudappel, String Theory directed, designed, edited and animated this commercial for E*Trade’s Adaptive Portfolio tool.

Prudential / PFI – Charts

Categories

PFI Prudential

Web Video

Working with the creative team at Prudential, String Theory developed the design and animation for this web video series.

American Express – Serve

Categories

Arcade Creative

Web Video

Working with Arcade Creative, we developed this playful animation for the Serve brand, using friendly and clear art style and type to inform the viewers of the various products and services. Simple, clean, and lots of playful moments made this campaign a pleasure.

Prudential / Asia

Categories

Asia Prudential

Web Video

Working with the creative team at Prudential, String Theory developed the design and animation for this web video series.

Jimi Hendrix – Hear My Train A Comin

Categories

Experience Hendrix

Official Lyric Video

String Theory Directed, Designed, Edited and Animated this lyric video for Jimi Hendrix, to coincide with the release of “Hear My Train A Comin'”, the feature length American Experience doc on PBS, detailing the life and work of Jimi Hendrix.

Sysomos

Categories

Roley Poley Productions

Web Video

Working with the creative team at the agency, String Theory developed the design and animation for this web video series.

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Prudential / IT – Selfies

Categories

IT Prudential

Web Video

Working with the creative team at the agency, String Theory developed the design and animation for this web video series.

AIGA Promotional Video

Categories

Kiss Me, I'm Polish

Event Video

Working with Design Agency Kiss Me, I’m Polish, we animated this cute little number for the AIGA’s national convention. Playing off the print and event design materials, we brought life and character to the abstract shapes in a playful, informative, and entertaining way.

SEC Outreach

Categories

Z Animation

TV Spot

This is one of several spots we developed, working with Illustrator/animator John Ryan and the creatives from Z Animation, from boards, to animation to delivery, promoting the scope of involvement that the SEC sports organization participates in.

Particle Documentary Film

Categories

Uncategorized

Feature Length Documentary

This opening title sequence was developed for pre-release festival screenings of a feature length doc about the hunt for the discovery of the Higgs Boson (affectionately termed the “God Particle”) With a company named “The String Theory,” they certainly came to the right place.

The Anarchist

Categories

AKA Uncategorized

:30 Spot

Working with creatives at AKA, we developed this type-driven and aggressive design piece.

Dailys Cocktails – Lime

Categories

Airstream Pictures Z Animation

:15 Spot

Working with Z Animation and Airstream Pictures, we developed a campaign of multiple spots for Dailys Frozen cocktails. Some were a combination of live action and titles, with a few (including this one) were all animated. Fun, fast, and festive, these were a real joy to create.

PPL – Green Savings

Categories

UMarketing

:30 Spot

Working with creatives and client, we developed this comical spot promoting consumers and business owners to switch to energy efficiency in their appliances. Any job that we get to animate a cow is a good job indeed!

Biting Into the Ramen Burger

Categories

Agency

Short Film

Title Design

The title sequence to a short film/doc directed and produced by Michael Fox and Edit Beach, this doc was screened at the 2013 NYC and ChicagoFood Film Festivals.

Clinton Animation

Categories

Viacom

Corporate Presentation

A funny take on the animated narrator genre, this was a Viacom executive’s story of meeting Bill Clinton, used for a corporate presentation/pitch. The great illustrations and comical delivery really made it something funny.

Iams – Allergens

Categories

The Vault

:30 Spot

String Theory developed, designed, and animated this campaign for The Vault, using charming and friendly illustration and style to make a memorable and friendly series of spots.

Legacy Records Logo

Categories

Sony Music

Logo Resolve

This logo animation for Legacy Records is used on the head of all of their video and marketing and corporate materials. We developed this version on black, as well as a solution that worked on white as well.

Save The Children

Categories

Agency

Web Video

This video was created for Save The Children, for their holiday campaign for donations. Working directly with the organization, we helped develop this on a tight turnaround, and with as limited a budget as was possible (for charitable cause). We recorded the VO, and mixed the audio, creating a powerful piece that is memorable and emotional.

Snuggle – Swirls Blue

Categories

Lowe Worldwide

:15 Spot

Working with creatives at LWW, we adapted and improved upon these series of spots originally produced in Turkey. A fast turnaround, a lean budget, and a ton of fun.

Trident White – Snowboard

Categories

J. Walter Thompson

:30 Spot

From preconception to animatic to full scale production shoot to photorealistic CGI, this project showcased the true collaborative powers of all the parties involved. This full scale character animation and development was paired up with brilliant modeling and lighting skills and a system for snow and dynamic camera work that made this project such a delight.

Rolaids

Categories

J. Walter Thompson

Flavors of Relief

:15 Spot

We and JWT have combined creative forces several times to produce some of our favorite work. Rolaids is the first of these collaborations. Entirely in need of a shot in the arm, Rolaids asked JWT to come up with something different and visually exciting to herald in their 5 new fruit flavored line of products. Pulling out all the stops, we worked to develop a stylish, fast and energetic new world full of color and flash, with CGI, a shoot, an edit, title design and logo animation all thrown into the mix. What came out was truly more than the sum of the parts. We love this stuff.

Fanta – New Fantana

Categories

Arcade Creative

:30 Spot

This spot, designed for wide release cinema, was rotoscoped and composited and designed in a fantastically short turnaround time in order to make the release for 4th of July weekend.

Trident White – Picture Frame

Categories

J. Walter Thompson

:30 Spot

From preconception to animatic to full scale production shoot to photorealistic CGI, this JWT project showcased the true collaborative powers of all the parties involved. This full scale character animation and development was paired up with brilliant modeling and lighting skills and a director of photography to achieve what has become a real jewel.

Mercedes Benz – Silk Road

Categories

Admerasia

:30 Spot

Collaborating with New York editorial company Earth 2 Mars, we directed the design and execution of this spot from beginning to end. We worked with the editor as well as agency creatives to develop this series of international spots under an incredible deadline and extreme budget constraints (is there any other way?), maintaining a creative and fun workflow the entire time.

Make.Believe – Cloudy With A Chance Of Meatballs

Categories

Sony

Corporate Campaign

Make.Believe, the wide-ranging global Campaign for Sony, focused on creative industry leaders who used Sony products or worked with Sony creative endeavors to realize their life dreams. String Theory produced many of these video features, this piece being one that hilights the writers/directors of Cloudy With A Chance Of Meatballs, a Sony Animation blockbuster.

Maine Lottery – Joker

Categories

Z Animation

TV Spot

String Theory developed, designed, and animated this commercial for the Maine Lottery, developed with director David Fuller, and the Z Animation creative team.

Bob Dylan & The Band – The Basement Tapes Complete

Categories

Legacy

Documentary Piece

Working with director Jennifer LeBeau, we worked on this long format promo doc film to tell the story behind the legendary “Basement Tapes” (of bootlegging/collector lore) and Bob Dylan’s seminal creative time period.

Make.Believe – This Is It

Categories

Sony

Corporate Campaign

Make.Believe, the wide-ranging global Campaign for Sony, focused on creative industry leaders who used Sony products or worked with Sony creative endeavors to realize their life dreams. String Theory produced many of these video features, this piece being one that showcased Misha Gabriel, a dancer for Michael Jackson’s This Is It Tour.

Nissan – Driven

Categories

Dieste

:30 Spot

Asked to research and design some new looks for Nissan, graphically we dove right in. We incorporated the feeling and idea of a high tech, high performance engineered machine, by creating instruments and meters, explosive light elements, a blistering edit, and a title/logo design pushing their tagline “Driven”. What a blast.

Foxwoods – Kaleidescope

Categories

Admerasia

:30 Spot

Working with editorial company Earth 2 Mars and editor Justin Bolger, we designed and animated 2 international commercials for Foxwoods Casino. From initial styleframes through the pitching, bidding, shooting and execution, Mo and John took this project from beginning to end with numerous effect and design shots, tracking and a sophisticated blending of 2D Graphic Design and 3D Magic. The clients loved it. We loved it. Isn’t it great how that happens?

Roger Waters – Dark Side Of The Moon

Categories

Sony Music

Stage Design & Animation

Working directly with Roger Waters and Creative Director Sean Evans, we designed, animated, and executed over 45 minutes of animation used for Roger’s 2006 World Tour for his seminal classic Dark Side Of the Moon. With an accelerated schedule of 35 days, we worked day and night with Roger developing mind-bending space animations, political stabs, and sometimes just pure, psychedelic abstractions. Rather than show clip after clip of what we did, we’d rather just show you the experience of how it all looked live. A once in a lifetime experience, to say the least!

Dreft

Categories

Saatchi & Saatchi

:15 Spot

This spot is dear to me for several reasons. We had designed a print ad for Saatchi and Dreft illustrating this concept, and it went over so well that they decided to make a 15 second animation for television too. With the agency creatives, we were off and rolling. On a very tight timeline we jumped right in to a full CGI environment where delicate, beautiful typography would be the focus. Years later, it still feels classic and remains one of our favorites.

Miller Lite

Categories

Bubbles Ogilvy

:15 Spot

Working with creatives from O+M along with another editorial company, we worked to design a series of campaigns for Miller Lite that were different from the typical beer commercial. This spot is interesting to me because of it’s subtle simplicity, and yet charming execution. From footage to sound design to delicate typography to a simple, beautiful logo ending, we feel that this proves that some of the nicest solutions aren’t always the loudest or brightest.

Hard Rock Casino – LED Wall

Categories

Hard Rock Casino

Large Scale Video Wall Installation

Working with Rob Reed and the creative team at 1 Trick Pony, we animated over 7 minutes of branded creative content for the Hard Rock’s launching of their new Video Wall (260 feet wide!!!)

American Express – 2 Minute Turnaround: Tupperware

Contently

Categories

Contently

Web Video

Feature Length Documentary

String Theory wrote, boarded, shot, edited and animated this series of promotional videos for the content company. We had a blast making these, as did the group at Contently.

Liquid Beauty

Categories

Sample Reel

Corporate Presentation

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Diner

Categories

AKA

:15 Spot

This kinetic type piece was developed to tease the opening of the newly adapted for Broadway version of the classic film.

Mary Poppins

Categories

Serino/Coyne

Times Square

Large Scale Video Wall Installation

Translating the Mary Poppins print and television campaign to the Times Square crowd via large scale jumbotrons.

Snuggle – Swirls- Purple

Categories

Lowe Worldwide

:15 Spot

Working with creatives at LWW, we adapted and improved upon these series of spots originally produced in Turkey. A fast turnaround, a lean budget, and a ton of fun.

Lion King

Categories

Serino/Coyne

Times Square Video Display

Translating the Lion King print and television campaign to the Times Square crowd via large scale jumbotrons.

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Wireless Speaker

Categories

Agency

TV Spot

This spot is one of a campaign developed with the creative team, promoting their bluetooth wireless speaker.

The Unprofessionals

Categories

Agency

Title Design

String Theory developed the show open for this program of a group of funny girls who move to New York and take comically odd jobs to make ends meet.

Postmortem in Vegas

Categories

Agency

Title Design

String Theory developed the show open for this dark and brooding show about a forensic pathologist in Las Vegas.

DJZ – Welcome To Musical Texting

Categories

DJZ

Promo Spot

This frenetic spot was developed to showcase DJZ (the EDM and DJ scene’s newest site/online space) and their new app, which allows the user to use thousands of emoji (texting icons) to make sound beeps and blips, compiling EDM tracks for fun and share with friends.

American Express – Paris Video Wall Installation

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Agency

Large Scale Video Wall Installation

Working with BoomBox, we developed a large scale, looping video wall installation for Amex and their Paris corporate events space. This was a large scale video wall, which was interactive to a viewer, with touch screens and other areas of user feedback.

American Express – Why Bluebird?

Categories

Agency

Web Video

Working with Arcade Creative, we developed a series of 5 web videos for the Amex Bluebird brand, each using friendly and clear information graphics and type to inform the viewers of the various products and services. Simple, clean, and lots of playful moments made this campaign a pleasure.

Newsies

Categories

Serino/Coyne

Times Square Video Display

Translating the Newsies print and television campaign to the Times Square crowd via large scale jumbotrons.

Chaplin

Categories

Serino/Coyne

Broadway Play

Working with the creative team at Serino Coyne, we developed this animated trailer for the Broadway debut of this award winning play.

Love Prison