This spot is dear to me for several reasons. We had designed a print ad for Saatchi and Dreft illustrating this concept, and it went over so well that they decided to make a 15 second animation for television too. With the agency creatives, we were off and rolling. On a very tight timeline we jumped right in to a full CGI environment where delicate, beautiful typography would be the focus. Years later, it still feels classic and remains one of our favorites.
Category: Saatchi & Saatchi
This is a large scale, national outdoor campaign for Tylenol Cold, in which the viewer is warned of how many germs are around them at any given time. 14 individual concepts were conceived of and executed, ranging in format from telephone booth ads, bus and subway hangers, bus shelters and roadside billboards. The on-location nature of the campaign allowed us to customize the concepts to suit the location, ie: bus and subway cars got versions with strap hangers, while phone booths got phone art and money. This campaign was an absolute blast.
This was a single page ad run in magazines from “Parenting” to “People”. It was such a successful ad we were commissioned to translate the concept and design from print into animation for a television commercial. The full spot can be viewed in the MOTION section of this website. It has always been one of my favorite pieces, both in print and in motion.
