This feature film (Directed by Sean Evans) chronicles the landmark world tour, as well as details and insights into Roger Waters’ personal thoughts and creative process in developing his magnum opus. Released nationally in theaters, as well as garnering BluRay and digital releases, This critically praised concert film is a “Must See” according to Rolling Stone.
Month: November 2020
Working with Director John McDermott and Experience Hendrix, String Theory edited (with the ever-fantastic Paul Rachman) and designed/animated documentary release of “Electric Church”, the feature length rock doc/concert film showcasing Jimi’s never-before-seen 1970 performance from the Atlanta Pop Festival.
String Theory Directed, Designed, Edited and Animated this video for Miles Davis, posthumously arranged and created by Robert Glasper (with vocals by Bilal) for Ghetto Walkin’.
Working with Agency creatives, we developed designs for multiple Times Square jumbotrons to be played simultaneously during the Network’s upfront presentation date. It was truly a sight to behold, standing in the middle of Times Square and seeing on nearly every major animated billboard a single cohesive design.
Working with Fast Company and DigitasLBi, we animated and designed this 3 part web video series, detailing the rise, fall, and ultimate turnaround stories of three prominent american brands.
Working with the creative teams at Viacom and Velocity, String Theory developed the design and animation for this hysterical web video series for the SuperBowl.
String Theory brought to life this idea of massive amounts of computers all wrapped up into the power of one single IBM server, and doing so by bringing as much Hollywood-level animation to the web as we could in the process. This ad was featured in interactive form in various interactive banner formats.
Hot on the heels of our runaway success with the debut of the Trident White campaign, we turned full circle and began conceptualization for this second spot, the “summer blockbuster” of the series. With cinematic nods to films ranging from E.T. to Indiana Jones, this spot came in bigger, louder and faster than the original.
Again, this is a project that got it’s start from a print campaign we designed and executed. We liked it so much, we worked to develop it out into 3D animation in hopes that listerine might try something different with their advertising instead of just the usual mouth rinsing sequences. It never went forward, but we still think it was awesome!
Make.Believe, the wide-ranging global campaign for Sony, focused on creative industry leaders who used Sony products or worked with Sony creative endeavors to realize their life dreams. String Theory produced many of these video features, this piece being one that features Joshua Marc Levy, an Art Director responsible for some of Sony Music’s most memorable album covers.
Working Directly with Roger Waters and Creative Director Sean Evans, we designed, animated, and executed several animations used for Roger’s critically acclaimed 2010 world tour for The Wall. “A Staggering Masterpiece” “I never dreamt I’d ever see something so astonishing. I also couldn’t have imagined it would be so overwhelmingly relevant.” (Orange County Register)
This piece was a unique deliverable, designing, modeling, and animating the plant in several loopable passes that would be coded into Flash and controlled and looped by the user. For a full interactive specimen, see the project in the web section of our site. This version, however, really shows off the amazing rendering and detail in the piece, not the least of which is the custom-designed hair simulation developed to make such dynamic thorns along the body. The audio was custom sound designed and scored as well.
String Theory directed, designed, and animated this video for Jimi Hendrix, to coincide with the release of the first single of his long-lost unfinished album, Valleys of Neptune. This was an opportunity of a lifetime, and String Theory was thrilled to be a part of it.
Working in tandem with the creative team at JWT, we developed this promotional piece for HP creating a driver and racecar / track entirely in CGI for a stylized and highly technical impression.
String Theory Directed, Designed, Edited and Animated this lyric video for Johnny Cash, bringing to life the dark and vivid imagery of the song.
This is one of several spots we developed, working with creatives from The Vault, from boards, to animation to delivery, promoting the new Thursday Night NFL broadcasts on CBS.
A fun animated companion to our print campaign, this world of germs was a blast to visualize and bring to life.
Using live action shots of the stage performance, we developed with agency the smoke and titles for this seminal Broadway hit.
Working with A Very Small Office (AVSO), we helped design and animate the logo resolve for the design relaunch of Exxon.
Tapestry Website
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We designed the clean, friendly look to Tapestry’s site, an award winning production company and content creator for numerous educational shows for Discovery Channel, TLC. etc.
These illustrations were run as large scale posters, go cards, and other various formats. Created in 3D, they wildly popular, and were a perfect springboard for an animated version (see: Shark, elsewhere in this site)
Working with C+G Partners, we provided design and animation assets for a large scale relaunch/rebrand of Alhurra, the second largest news network across the Middle East.
This new series for Animal Planet showcases different endangered wild species in their various worlds. the design template provided needed to have a very changeable series of animations, for numerous fact file screens, in addition to the opening logo and identity. With designer Cadin Batrick, we turned around the design and element production in record time to make an accelerated air date.
Working with C+G Partners, we provided design and animation assets for a large scale relaunch/rebrand of Alhurra, the second largest news network across the Middle East.
Working with Al Roker Entertainment, we designed and developed the identity and show package for this feature about Sylvia Weinstock, a master cake decorator in NYC.
Working with illustrator Isaac Orloff and a creative team, ST designed and developed these characters as part of a pitch for a new animated TV show.
Working with Al Roker Entertainment, we designed and developed the identity and show package for this series, which featured various people from different walks of life, and how their lives have been changed by their decision to work in the food industry.
This logo design was for a New York company specializing in custom theater, video and audio design and installation, for such clients as Donald Trump’s various corporations and corporate lobbies. It had to look sleek and professional, but still show a creative flair.
This international commercial for the Russian Mitsubishi Pajero included 3D tracking animation, design, and a corresponding print campaign, over the course of an incredibly fast turnaround and worldwide delivery.
Working with M360, we developed and animated a sketchbook come to life around the young artist as he travels through the city. This is only a small sampling of the longer piece.
A sampling of the many title design animations we have done for Neutrogena over the years.
Extensive design and animation for this feature length doc about Abraham Lincoln, finding the real man behind the myth and legend.
Extensive design and animation for a second Lincoln Doc, following the events of his assassination and the fallout afterwards.
Working with Z Animation and KAUST University (King Abdullah University of Science and Technology) we created this presentation video in advance of the actual school being built, in order to present what this world class technical achievement in academics will offer to students and faculty once opened. A dynamic explosion of design and particle systems were developed to be eye popping and technologically progressive.
A full multi-spot campaign working with J. Walter Thompson. Racking, 3D Animation, Design and Dynamics all came together to make a rich series.
Extensive design and animation throughout this award winning episode of PBS’ American Experience. This episode was nominated for a 2008 Prime Time Emmy Award for Best Feature Length Documentary.
Working with the creative team from The Vault, we styleframed and animated this spot for DTV and Lexus’ March Madness Bracket Challenge promotion.
String Theory directed, designed, and animated this video for Joshua Bell (featuring the a cappella stylings of Straight No Chaser) for his holiday single “Nutcracker Medley.” Using holiday greeting cards, we brought to life various holiday classics in this light and whimsical nod to the Nutcracker.
This is a short, fun 3D animation promoting the release of an AC/DC Box Set. The case itself was an actual functioning Amp, so playing off that idea, we flew through a stage setup following a cord plugging into the amp, as if it were a fuse. Rock and Roll!
This is the opening title sequence for a design package we created for A&E’s show “Talking Trash.” A sense of whimsy and mischief, combined with a Monty Python-esque animation style, this animation is filled with hidden jokes and eater eggs.
Extensive design and animation for this feature length doc about Abraham Lincoln, finding the real man behind the myth and legend.
Extensive design and animation throughout this award winning episode of PBS’ American Experience. This episode was nominated for a 2008 Prime Time Emmy Award for Best Feature Length Documentary.
A feature-length doc by award winning photographer and first time filmmaker James Crump, we developed the entire identity, opening sequence, and motion graphics peppered through the piece. It was an official selection to the 2007 Tribeca Film Festival.
Extensive design and animation for this feature length doc about Abraham Lincoln, finding the real man behind the myth and legend.
This 2 hour special for the Animal Planet is slated to be their biggest premiere special for the year. Working with AP creatives and production company JWM, I directed the design for the show overall, including a gigantic package of graphic deliverables. While Cadin Batrack and I focused on designing the various types of graphics, we passed off our designs to Animal Planet, a Baltimore-based animation studio for production of the many final elements.
A fun animated Tornado (executed entirely in 2D!) Was used to bring home the thrill of Wicked on Broadway, and showcase it’s critical acclaim.
A simple little logo sting for our friends at Glassbreakers, a data-driven mentorship organization charted with diversifying the workforce.
In need of a refresh, String Theory was commissioned to team with the landmark outdoor live event and art venue in all aspects of their online image, from their site refresh to their advertising, as well as templating video adverting and optimizing for Facebook, Instagram, and other social media.
Working with agency creatives, these styles were developed for the release of Aladdin on Broadway.
String Theory worked with the legendary French Choreographer Blanca Li (Daft Punk, Beyonce, etc) to bring her New York debut at BAM to the public, by creating a Marketing and Advertising campaign, including Street Teams, Outdoor and Digital Billboards, Print Ads, Taxi TV, Television Commercials and more.
This blockbuster spot, designed for global release on TV and cinema, tied to the summer blockbuster movie The Dark Knight Rises. String Theory designed the opening and closing animation, with visual effects and compositing by Smoke and Mirrors.
A 10 hour epic documentary event by award-winning director Ezra Edelman, this film chronicles the history, rise and fall of an American Icon. The political and economic climate of Los Angeles and it’s police department, Race relations in America, and the Media firestorm from the trial of the century take as much prominence as the man himself. It World Premiered in 2016 at the Sundance Film Festival, and was subsequently slated for a 5 night premiere on ESPN.
A feature length doc by award-winning director Paul Rachman, American Hardcore chronicles the history and development of the Hardcore music scene of the early 1980’s. The political and economic climate of Reaganomics and the final days of the cold war take as much prominence as the bands themselves. It World Premiered in 2006 at the Sundance Film Festival, and was subsequently picked up by Sony Pictures Classics for Theatrical release and DVD.
This is one of several pieces we worked to develop with creatives at Dentsu, for Canon’s gigantic live expo. All talking heads are shot greenscreen and composited, in addition to all the animation and design.
In Academy Award nominee James Spione’s new documentary SILENCED, the most important truthtellers of the post-9-11 era speak for the first time in one film, revealing in dramatic and unprecedented detail the evolution of the government’s increasingly harsh response to unauthorized disclosures, exploring the unique courage and character it takes to challenge unethical behavior from within the national security establishment, and offering an analysis, along with a number of independent experts and thinkers, of what their chilling ordeals mean for the future of our country.
String Theory directed, designed, and animated this video for Jimi Hendrix, itself a (fantastic) cover of Bob Dylan’s seminal classic “Like A Rolling Stone.” Once again, String Theory was thrilled to work with such inspirational source material.
This spot is one of a campaign developed with the creative team, promoting their bluetooth wireless speaker. This piece was used in stores as a demo for consumers.
This spot is one of a campaign developed with the creative team, promoting their bluetooth wireless speaker.
Working with Hogarth Worldwide, we developed this CGI look and world, from prepare through delivery. Greenscreen animals, collar replacement (and enhancement), retouching, demo sections, you name it. It’s always a lot of fun working with animals!
String Theory directed, designed, and animated this video for Tedeschi Trucks Band, their hit single “Made Up Mind” off the Sony Music Masterworks album of the same name. Taking inspiration from the album cover, we framed a conflict between nature and industry by creating a game of “chicken” between a charging buffalo and a steam train. Kinetic Metal Type, 3D buffalos? It all adds up to one fun project. Rolling Stone Magazine called the video “One of the more creative lyric videos in recent memory” and iTunes ranked it in their “Best of 2013” list.
Working with the creative team at R/GA, and award-winning illustrator Aad Goudappel, String Theory directed, designed, edited and animated this commercial for E*Trade’s Adaptive Portfolio tool.
Working with the creative team at Prudential, String Theory developed the design and animation for this web video series.
Working with creatives at Legacy, we developed this illustration/character driven multi-spot campaign to help promote the release of the 25th Anniversary series of ATCQ’s seminal album “People’s Instinctive Travels…”
String Theory is proud to have worked to develop this Bob Dylan video (premiered on Rolling Stone). Directed and produced by Jennifer Lebeau and Les Beaux Films for Columbia Records.
Working with Fast Company and DigitasLBi, we animated and designed this 3 part web video series, detailing the rise, fall, and ultimate turnaround stories of three prominent American brands.
Working with the creative team at R/GA, and award-winning illustrator Aad Goudappel, String Theory directed, designed, edited and animated this commercial for E*Trade’s Adaptive Portfolio tool.
Working with the creative team at Prudential, String Theory developed the design and animation for this web video series.
Working with Arcade Creative, we developed this playful animation for the Serve brand, using friendly and clear art style and type to inform the viewers of the various products and services. Simple, clean, and lots of playful moments made this campaign a pleasure.
Working with the creative team at Prudential, String Theory developed the design and animation for this web video series.
String Theory Directed, Designed, Edited and Animated this lyric video for Jimi Hendrix, to coincide with the release of “Hear My Train A Comin'”, the feature length American Experience doc on PBS, detailing the life and work of Jimi Hendrix.
Working with the creative team at the agency, String Theory developed the design and animation for this web video series.
Working with the creative team at the agency, String Theory developed the design and animation for this web video series.
Working with Design Agency Kiss Me, I’m Polish, we animated this cute little number for the AIGA’s national convention. Playing off the print and event design materials, we brought life and character to the abstract shapes in a playful, informative, and entertaining way.
Working with Fast Company and DigitasLBi, we animated and designed this 3 part web video series, detailing the rise, fall, and ultimate turnaround stories of three prominent American brands.
This is one of several spots we developed, working with Illustrator/animator John Ryan and the creatives from Z Animation, from boards, to animation to delivery, promoting the scope of involvement that the SEC sports organization participates in.
This opening title sequence was developed for pre-release festival screenings of a feature length doc about the hunt for the discovery of the Higgs Boson (affectionately termed the “God Particle”) With a company named “The String Theory,” they certainly came to the right place.
Working with creatives at AKA, we developed this type-driven and aggressive design piece.
Working with Z Animation and Airstream Pictures, we developed a campaign of multiple spots for Dailys Frozen cocktails. Some were a combination of live action and titles, with a few (including this one) were all animated. Fun, fast, and festive, these were a real joy to create.
Working with creatives and client, we developed this comical spot promoting consumers and business owners to switch to energy efficiency in their appliances. Any job that we get to animate a cow is a good job indeed!
The title sequence to a short film/doc directed and produced by Michael Fox and Edit Beach, this doc was screened at the 2013 NYC and ChicagoFood Film Festivals.
A funny take on the animated narrator genre, this was a Viacom executive’s story of meeting Bill Clinton, used for a corporate presentation/pitch. The great illustrations and comical delivery really made it something funny.
String Theory developed, designed, and animated this campaign for The Vault, using charming and friendly illustration and style to make a memorable and friendly series of spots.
This logo animation for Legacy Records is used on the head of all of their video and marketing and corporate materials. We developed this version on black, as well as a solution that worked on white as well.
This video was created for Save The Children, for their holiday campaign for donations. Working directly with the organization, we helped develop this on a tight turnaround, and with as limited a budget as was possible (for charitable cause). We recorded the VO, and mixed the audio, creating a powerful piece that is memorable and emotional.
Working with creatives at LWW, we adapted and improved upon these series of spots originally produced in Turkey. A fast turnaround, a lean budget, and a ton of fun.
From preconception to animatic to full scale production shoot to photorealistic CGI, this project showcased the true collaborative powers of all the parties involved. This full scale character animation and development was paired up with brilliant modeling and lighting skills and a system for snow and dynamic camera work that made this project such a delight.
We and JWT have combined creative forces several times to produce some of our favorite work. Rolaids is the first of these collaborations. Entirely in need of a shot in the arm, Rolaids asked JWT to come up with something different and visually exciting to herald in their 5 new fruit flavored line of products. Pulling out all the stops, we worked to develop a stylish, fast and energetic new world full of color and flash, with CGI, a shoot, an edit, title design and logo animation all thrown into the mix. What came out was truly more than the sum of the parts. We love this stuff.
This spot, designed for wide release cinema, was rotoscoped and composited and designed in a fantastically short turnaround time in order to make the release for 4th of July weekend.
From preconception to animatic to full scale production shoot to photorealistic CGI, this JWT project showcased the true collaborative powers of all the parties involved. This full scale character animation and development was paired up with brilliant modeling and lighting skills and a director of photography to achieve what has become a real jewel.
Collaborating with New York editorial company Earth 2 Mars, we directed the design and execution of this spot from beginning to end. We worked with the editor as well as agency creatives to develop this series of international spots under an incredible deadline and extreme budget constraints (is there any other way?), maintaining a creative and fun workflow the entire time.
Make.Believe, the wide-ranging global Campaign for Sony, focused on creative industry leaders who used Sony products or worked with Sony creative endeavors to realize their life dreams. String Theory produced many of these video features, this piece being one that hilights the writers/directors of Cloudy With A Chance Of Meatballs, a Sony Animation blockbuster.
String Theory developed, designed, and animated this commercial for the Maine Lottery, developed with director David Fuller, and the Z Animation creative team.
Working with director Jennifer LeBeau, we worked on this long format promo doc film to tell the story behind the legendary “Basement Tapes” (of bootlegging/collector lore) and Bob Dylan’s seminal creative time period.
Make.Believe, the wide-ranging global Campaign for Sony, focused on creative industry leaders who used Sony products or worked with Sony creative endeavors to realize their life dreams. String Theory produced many of these video features, this piece being one that showcased Misha Gabriel, a dancer for Michael Jackson’s This Is It Tour.
Asked to research and design some new looks for Nissan, graphically we dove right in. We incorporated the feeling and idea of a high tech, high performance engineered machine, by creating instruments and meters, explosive light elements, a blistering edit, and a title/logo design pushing their tagline “Driven”. What a blast.
Working with editorial company Earth 2 Mars and editor Justin Bolger, we designed and animated 2 international commercials for Foxwoods Casino. From initial styleframes through the pitching, bidding, shooting and execution, Mo and John took this project from beginning to end with numerous effect and design shots, tracking and a sophisticated blending of 2D Graphic Design and 3D Magic. The clients loved it. We loved it. Isn’t it great how that happens?
Working directly with Roger Waters and Creative Director Sean Evans, we designed, animated, and executed over 45 minutes of animation used for Roger’s 2006 World Tour for his seminal classic Dark Side Of the Moon. With an accelerated schedule of 35 days, we worked day and night with Roger developing mind-bending space animations, political stabs, and sometimes just pure, psychedelic abstractions. Rather than show clip after clip of what we did, we’d rather just show you the experience of how it all looked live. A once in a lifetime experience, to say the least!
This spot is dear to me for several reasons. We had designed a print ad for Saatchi and Dreft illustrating this concept, and it went over so well that they decided to make a 15 second animation for television too. With the agency creatives, we were off and rolling. On a very tight timeline we jumped right in to a full CGI environment where delicate, beautiful typography would be the focus. Years later, it still feels classic and remains one of our favorites.
Working with creatives from O+M along with another editorial company, we worked to design a series of campaigns for Miller Lite that were different from the typical beer commercial. This spot is interesting to me because of it’s subtle simplicity, and yet charming execution. From footage to sound design to delicate typography to a simple, beautiful logo ending, we feel that this proves that some of the nicest solutions aren’t always the loudest or brightest.
Working with Rob Reed and the creative team at 1 Trick Pony, we animated over 7 minutes of branded creative content for the Hard Rock’s launching of their new Video Wall (260 feet wide!!!)
Translating the Mary Poppins print and television campaign to the Times Square crowd via large scale jumbotrons.
Working with creatives at LWW, we adapted and improved upon these series of spots originally produced in Turkey. A fast turnaround, a lean budget, and a ton of fun.
Translating the Lion King print and television campaign to the Times Square crowd via large scale jumbotrons.
This spot is one of a campaign developed with the creative team, promoting their bluetooth wireless speaker.
String Theory developed the show open for this program of a group of funny girls who move to New York and take comically odd jobs to make ends meet.
String Theory developed the show open for this dark and brooding show about a forensic pathologist in Las Vegas.
This frenetic spot was developed to showcase DJZ (the EDM and DJ scene’s newest site/online space) and their new app, which allows the user to use thousands of emoji (texting icons) to make sound beeps and blips, compiling EDM tracks for fun and share with friends.
Working with BoomBox, we developed a large scale, looping video wall installation for Amex and their Paris corporate events space. This was a large scale video wall, which was interactive to a viewer, with touch screens and other areas of user feedback.
Working with Arcade Creative, we developed a series of 5 web videos for the Amex Bluebird brand, each using friendly and clear information graphics and type to inform the viewers of the various products and services. Simple, clean, and lots of playful moments made this campaign a pleasure.
Translating the Newsies print and television campaign to the Times Square crowd via large scale jumbotrons.
Working with the creative team at Serino Coyne, we developed this animated trailer for the Broadway debut of this award winning play.
String Theory developed the show open for this relationship/dating/reality show, where online couples meet face to face for the first time, while agreeing to be locked away on a remote cabin for an entire week.
Working with the creative team at Serino Coyne, we developed this kinetic type trailer for this award winning Broadway play and its exceptional cast.
Working with the Creative Team at 1 Trick Pony and Film Director Paul Rachman, we shot, edited and animated this fun, quirky, light and breezy corporate video for Amex Serve, playing up the folksy flavor of “The Office.” Tight budget and even tighter turnaround was no problem, with our teams collaborating day and night to pull it off. A really warm and sweet video was the final result.
Working with Arcade Creative, we developed a series of web spots for American Express and their Pass prepaid cards for teens. Simple and smooth, and developing a graphic style that would allow for multiple spots to be delivered on a tight turnaround was the name of this game.
Working with Z Animation and Airstream Pictures, we developed a series of 3 spots using a greenscreen live action lion and digital environments, to promote the various features and assets of Old Dominion University (their mascot/identity, of course, is a lion)
Working with the creative team at IFC Channel, this is but one example of the gigantic campaign of spots created over the past year (as of this writing, over 30 different spots have been completed) Lots of fun to design and produce!
Working with the creative team at Serino Coyne, we animated this trailer for the Broadway debut of Tuck Everlasting, based on the best-selling novel.
Working with the creative team at Colle McVoy, this Z Animation production combined motion graphics and design along with the amazing cell animation of John Ryan and the Z Animation team.
Working with the creative team at Serino Coyne, we developed this blend of illustration and kinetic type for this critically acclaimed and award winning Broadway play.
This is one of a large series of spots we have created for Optimum, (both english and spanish) hilighting their deals and technologies. Fast turnarounds, lots of changes, and short development time keeps us quick on our feet for campaigns like these.
String Theory designed and animated this film title sequence, showing the backstory of the main character, an NFL kicker who scores the big win in a pinch. This comedy/caper had a breezy and colorful flavor, and we wanted to match it’s tone and levity with a classically animated title sequence.
Working with the creative tam at Serino Coyne, we developed and animated this trailer for the Broadway Debut of John Steinbeck’s Of Mice And Men, starring James Francco and Chris O’Dowd.
Working with Pink Sneakers Productions, we designed and developed the identity and show package for MTV’s new character driven reality show “Wake Brothers,” a fun romp alongside 2 champion Wake Boarders who are brothers.
A feature length doc by award winning directors Karin Hayes and Victoria Bruce, We’re Not Broke takes a scathing and critical look at corporations and tax havens, and the extraordinary pressures it puts on small businesses, local communities and individual taxpayers. It world premiered in competition in 2012’s Sundance Film Festival.
A character animation video element provided for an interactive Ad campaign for IBM.
A character animation video element provided for an interactive Ad campaign for IBM.
Working with amazing Illustrator Christopher Darling and the team at Sony Music, The String Theory animated this “music video” story of Robert Johnson, the famed Blues Guitarist, who notoriously sold his soul to the Devil.
Working with Working Dog Productions, we designed and developed the identity and show package for this series, which featured the “Perfect 3” of various food categories.
Working with Gigantic Productions, we designed and developed the identity for MTV’s Top 10 Most Outrageous Sex Myths, an educational and fun show featuring MTV celebrities from Jersey Shore, the Hills, as well as numerous other athletes and stars.
Here is an adorable little product resolve we made for Snuggle Crème, working with the creative team at LWW.
Working with the creative team at Serino Coyne, we developed, helped shoot, and animated this trailer for the Broadway debut of Neil LaBute’s Fat Pig, starring Dane Cook and Julia Styles.
String Theory developed the identity and show open for this sketch comedy series, as well as several animated music video comedy sequences within the show.
In advance of their induction into the Rock and Roll Hall of Fame, we developed a stark and artful look and feel for this career-spanning 18 disc box set for the landmark alternative band Depeche Mode.
Working with our good friends at ImpactXM, we designed and developed gigantic overhead video installation cubes for BASF and their international touring trade shows.
String Theory developed the animation and transitional designs with 360i to create an interactive film with Michael Jordan, taking him off the television and putting him on smartphones using Facebook Canvas Technology. This Campaign was featured in Creativity, USA Today, SmartBrief, and Printwear.
Eating History
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String Theory developed the identity and show open for this quirky reality show, where the hosts examine, discuss, research, and ultimately open and EAT old (like VERY old) food.
String Theory Directed, Designed, Edited and Animated this video for Jimi Hendrix, to coincide with the release of “Both “Sides of the Sky, an unearthed posthumous collection in 2018.
This documentary feature film (premiering at SXSW) follows the lives of a crew of young volunteer scientists who enlist to live in a dome separated from the rest of the world, to stud the effects of isolation in advance of an eventual mission to Mars.
String Theory developed the identity and show open for this spin-off series of Animal Planet’s massive hit “The Zoo.”
Using dynamic camera moves, fluid dynamics and cool type design, we made an end logo sting for MGD that would be used at the back of lots of different spots.
A character animation video element provided for an interactive Ad campaign for IBM.
Working with creatives at Buck, we helped develop this art style for Pegasus for a pitch for United airlines Olympics 2008.
Working with Felix Design, we developed and animated an intro logo animation for the NASCAR Media Group.
Using 3D and 2D, we created an entertaining and beautiful little piece showcasing the beauty and elegance of Gold coins and bars. This is a perfect example of a smart and elegant solution given a tight turnaround and budget constraints.
A show package for Discovery Health, featuring the high intensity job of a Shock trauma Helicopter paramedic.
After a string of hit series, Animal Planet asked for an identity for a 2 hour special Animal Cops show. It was fun to re-examine the subject matter after a year or so, and see what new design elements we could bring to the table for the 2 hour special episode.
Snuggle – Swirls- White
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Working with creatives at LWW, we adapted and improved upon these series of spots originally produced in Turkey. A fast turnaround, a lean budget, and a ton of fun. :15 Spot
Using 3D and 2D, we created a spot highlighting UPS’ latest tracking abilities (a novel technology at the time) in a pure graphic world.
Working with the creative team at Serino Coyne, we developed and animated this trailer for the Broadway debut of ENRON, using type animation and footage of the show to build a feeling of the production.
Working with the creative team at Serino Coyne, we developed and animated this trailer for the Broadway debut of ENRON, using poster assets and creating a great style of type animation and ominous tones.
Working with the creative team at Serino Coyne, we developed and animated this theatrical trailer for Daniel Radcliff’s latest project, using nothing but a few press stills. An economical and slick solution given limited assets.
This is a large scale, national outdoor campaign for Tylenol Cold, in which the viewer is warned of how many germs are around them at any given time. 14 individual concepts were conceived of and executed, ranging in format from telephone booth ads, bus and subway hangers, bus shelters and roadside billboards. The on-location nature of the campaign allowed us to customize the concepts to suit the location, ie: bus and subway cars got versions with strap hangers, while phone booths got phone art and money. This campaign was an absolute blast.
This was a single page ad run in magazines from “Parenting” to “People”. It was such a successful ad we were commissioned to translate the concept and design from print into animation for a television commercial. The full spot can be viewed in the MOTION section of this website. It has always been one of my favorite pieces, both in print and in motion.
Working with Tapestry International on updating and reinventing an educational program for the Discovery Channel, we pushed the envelope of how kids shows were “supposed” to look. Giving a hip facelift in addition to a slickly designed informational package, these shows became more effective as teaching tools, in addition to looking great, proving the age old relationship between design and content. I guess the academy agreed, since the show went on to win a 2004 Emmy Award for Best Children’s Educational Show.
This is the launch version to the official Elektra Records website for Metallica (way back in 1997) highlighting their (at the time) current release, LOAD.
While working for NYC’s AVALANCHE, John designed on a team for the launch version of the hit TV series Homicide: Life on the Streets. Being from Baltimore made this an even cooler experience, since the show is notoriously set there.
While designing at Baltimore’s NCSDO, I was working with the print team in adapting Barnard’s beautiful and sophisticated print package to the newly developing internet. This site has changed and morphed countless times, but this first stage of their overhaul was an important step for the institution, and still remains a favorite in the back-catalogue.
LMCC – Logo
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John designed the LMCC identity package and Annual Report way back in 1998. The design also uses a custom designed/drawn typeface. It’s always nice to give a project some truly custom typography whenever the opportunity arises.
This is a logo John designed with designer Mark Shippe while working at North Charles Street Design in Baltimore, MD. NCSDO is one of the premiere design studios in the area, where John worked in 1997. This particular logo was also featured in the design annual “American Corporate Identity Vol. 14”
Working with C+G Partners, we provided design and animation assets for a large-scale relaunch/rebrand of Alhurra, the second largest news network across the Middle East. Here is an overview of some of the work we did.
Duet is a small boutique oriented production group, involved in many large scale TV commercials as well as corporate presentations. Their relationships with Directors and Clients make them a small but flexible force in advertising.
Working directly with the Director and Agency, we created these terrific alien heads from scratch (based on characters from Universe at War) for this ad for Dell’s hardcore gaming rig computers. Extremely fast turnaround a must, we think this ended up looking like a lot of fun.
Star Trek: The Experience is a large scale themed hotel/casino in the Hilton in Las Vegas. While designing at Indigo Information Designers, we worked on this launch site showcasing a tremendously cool place that was actually still under construction. It was left to us to create compelling imagery from rather incomplete (and not well shot) material. If you are a Trekkie, you HAVE to see it if you go to Vegas.
Obviously, BEING one of the 2 guys, John designed the identity package for the company. Everyone really seemed to like this little guy. We thought it was a simple and clever way to show: 2 guys, 1 Project. A nice break from what we typically imagine a design studio’s logo to be.
This logo was created for a visual effects and Inferno studio, Coda. Playing up the musical symbol and an elegant type solution, the idea was to be simple and clean enough to let their fashion/retouching work shine.
Working with the creative team at Serino Coyne, we developed and animated this fun and crazy spot, in a jib-jab style, for this Broadway revival by Stanley Tucci.
Aciphex – Read My Lips
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Working with agency, this spot was edited, composited, tracked, color corrected, sound designed and type designed all under our roof. In 2012 it received the Gold Medal for Best Campaign in the MM&M Awards :60 Spot
The Cleveland Clinic asked us to develop a campaign that was graphic in style, and would help bridge their online and print campaigns. This one highlights their breakthroughs in heart surgeries.
The Cleveland Clinic asked us to develop a campaign that was graphic in style, and would help bridge their online and print campaigns. This one addresses their breakthroughs in regrowing bone.
The “Never Before Seen” series is a web/download series from Sony Music, utilizing unreleased and never before seen photos taken from recording sessions of landmark and seminal albums from the Sony Music vaults. This one features Johnny Cash.
The “Never Before Seen” series is a web/download series from Sony Music, utilizing unreleased and never before seen photos taken from recording sessions of landmark and seminal albums from the Sony Music vaults. This one features Bob Dylan.
String Theory directed, designed, and animated this video for Roy Orbison, to be released as a bonus feature on a live performance DVD in 2011.
The “Never Before Seen” series is a web/download series from Sony Music, utilizing unreleased and never before seen photos taken from recording sessions of landmark and seminal albums from the Sony Music vaults. This one features Simon and Garfunkel.
The “Never Before Seen” series is a web/download series from Sony Music, utilizing unreleased and never before seen photos taken from recording sessions of landmark and seminal albums from the Sony Music vaults. This one features Sly and The Family Stone.
The “Never Before Seen” series is a web/download series from Sony Music, utilizing unreleased and never before seen photos taken from recording sessions of landmark and seminal albums from the Sony Music vaults. This one features Billie Holiday.
The “Never Before Seen” series is a web/download series from Sony Music, utilizing unreleased and never before seen photos taken from recording sessions of landmark and seminal albums from the Sony Music vaults. This one features Miles Davis.
Working with the creative team at Serino Coyne, we developed and animated this trailer for the Broadway show “Promises, Promises” with Sean Hayes and Kristin Chenowith.
A fun multi-spot campaign featuring three different characters, for this medical services company.
The Downtown Alliance was looking for something affordable and fun, that could span across multiple platforms and languages. We came up with this little gem that plays with shape and color in a way that set them apart and gave them something memorable.
A People Magazine investigative special, we developed the look of their identity package on this dark deep dive into the world of cults.
ST was tasked with branding a Web Series spotlighting the travels and adventures of a traveling magician/comedian.
A Multi-spot campaign using animated line character drawings to illustrate serious topics in a friendly way.
Working with the creative team at Serino Coyne, we developed and animated this trailer for the Broadway show “A Life In The Theater” with Patrick Stewart.
ST was tasked with branding a Web Series spotlighting the hits and stories of Broadway. We used the imagery of Marquee Lights to make a poppy and vibrant look for the show package.
A Multi-spot campaign using animated line character drawings to illustrate serious topics in a friendly way.
When Altria needed to create a video detailing their commitment to diversity hirings, they asked us to help visualize these ideas with illustrations from Arthur Mount.
ST was tasked with branding a Web Series spotlighting the behind the scenes and making of stories of Broadway. We used the imagery of a backstage production, to give the viewer the impression of being one of the crew.
Working with creatives at Serino/Coyne, we developed this classical Hollywood film look for their show starring Glenn Close.
A Multi-spot campaign using animated line character drawings to illustrate serious topics in a friendly way.
Some in-theater advertising for Pepsi / regal with our friends at red Iron. This was heavily retouched and composited, adding ice, changing the environments, adding liquid and fizz… the works!
A program for MTV that details the trials and tribulations of young people following their musical dreams.
A fun multi-spot campaign featuring three different characters, for this medical services company.
A fun multi-spot campaign featuring three different characters, for this medical services company.
Amtrak and its work to develop and rehabilitate its landmark building in Philadelphia, was up for some architectural awards, and asked us to develop their video for the awards nomination event.
Working with the creative team at 360i, we designed and developed a content series showing the scope, wonder and magic of Canon in the world.
String Theory animated a 3D unboxing of the entire back catalog for Ozzy’s career.
A charming corporate video // Explainer detailing the processes of finding and signing up for the right Storage Solution.
Working with creatives from S/C, ST was tasked with branding the upcoming Broadway adaptation of Beetlejuice.
A fun campaign featuring charming character work and whimsical feel and pace, showcasing the ease and comfort a small business can have in buying local media and ad spaces.
A Multi-spot campaign using animated line character drawings to illustrate serious topics in a friendly way.
A 3D animated logo sting for use with all of the videos for The Defense Department’s branch, DTRA.
A fun multi-faceted campaign featuring charming character work and whimsical feel and pace, while trying to engage people on a very serious topic.
Working with S&W (and our web development partners at JxL), we designed a complete rebrand/relaunch of this new toy line’s online presence, in advance of their multi-episodic TV programming that expects to launch soon.
String Theory took 6 flattened files of old album covers, and brought them to life with vivid 3D transitions to promote the Legacy box set.
Working with the creative team at A / Bernstein, String Theory developed the design and animation for this web video content.
ST was tasked with working the creative team to develop year campaign look and feels, for outdoor and Times Square video frames.
Working with the creative team at A / Bernstein, String Theory developed the design and animation for this web video content, including the 3D breakdown of the camera lenses inside the cellphone.
A Charming animated commercial for NYC’s Winter Onederland, with illustrated and animated owl character.
A type-driven corporate promo video showcasing the hi lights and notable moments from Sirius broadcasting.
Working with the creative team at Serino Coyne, we developed and animated this trailer for the Broadway show “A Life In The Theater” with Patrick Stewart.
Speed Channel – Victory
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We worked with another design studio to produce a large amount of branding and channel ID elements for Speed Channel.
We worked with another design studio to produce a large amount of branding and channel ID elements for Speed Channel.
We worked with another design studio to produce a large amount of branding and channel ID elements for Speed Channel.
We worked with another design studio to produce a large amount of branding and channel ID elements for Speed Channel.
We worked with another design studio to produce a large amount of branding and channel ID elements for Speed Channel.
Having done the Identity and main title sequence for Animal Planet’s hit show Animal Precinct, The network made a spin-off called Animal Cops. This show became such a big hit, they decided to template it to different cities every year… Detroit, Houston, and soon to be San Francisco.
This fun show highlighted various people having trouble selling their homes, and resorting to non-traditional measures to do so.
We worked with another design studio to produce a large amount of branding and channel ID elements for Speed Channel.
This educational show for children featured the beloved host/personality Bill Nye, as well as a freewheeling and fun design format.
Working with Sony music films, we designed and animated their production credit logo sting, as seen before all their movies, premiering before “Cadillac Records”
We made an animated, loop-able piggy-bank, with various actions and loops as the user’s cursor became a hammer and the user tried to “crack” the bank open, the piggy ran away.
This piece was an interactive deliverable as well, showing a piece of glass art, like you might see in soho or a fine gallery, and having the user, by sliding, transform the art into the samsung display, which was designed and influenced by the world of fine art.
Working with Digitas creative Christine Beardsell, we created a Flash Animation Web Ad for American Express’ Blue Cash Program. While we had a blast making this, it was still very much a pleasant surprise when we heard it won First Place honors in the 2003 John Caples International Awards for Advertising. Just click it to see what all the fun is about!
Working with the creative team at the agency, String Theory developed the design and animation for this web video series.
Dixie Plates design and Animation of Product shot and logo
Working with creatives at J. Walter Thompson, we designed, developed and animated a series of fun and comical germs for Lysol.
This POA came in at the same time as the Proventil. We Animated, Sound designed, rendered and shipped both pieces in 1 week.
A 14 month development cycle for a completely interactive teaching tool for Botox and HA treatments for sales aids and doctors? No Problem!
Fully interactive DVD menu designs for educators to use to introduce and explain each of the elements and group of the Periodic Table of Elements.
String Theory worked with the creatives at RNB Communication to develop, design, and animate this corporate presentation video for a pharmaceutical company.
Shindig, the multi-platform large scale video chat/event provider, asked us to create their sizzle video for sales and presentation purposes, as well as their tool for road shows and conferences.
Shindig, the multi-platform large scale video chat/event provider, asked us to create their tutorial video for new users to get started in the system and get set up with the interface.