This is a large scale, national outdoor campaign for Tylenol Cold, in which the viewer is warned of how many germs are around them at any given time. 14 individual concepts were conceived of and executed, ranging in format from telephone booth ads, bus and subway hangers, bus shelters and roadside billboards. The on-location nature of the campaign allowed us to customize the concepts to suit the location, ie: bus and subway cars got versions with strap hangers, while phone booths got phone art and money. This campaign was an absolute blast.
