String Theory brought to life this idea of massive amounts of computers all wrapped up into the power of one single IBM server, and doing so by bringing as much Hollywood-level animation to the web as we could in the process. This ad was featured in interactive form in various interactive banner formats.
Category: Ogilvy One
This piece was a unique deliverable, designing, modeling, and animating the plant in several loopable passes that would be coded into Flash and controlled and looped by the user. For a full interactive specimen, see the project in the web section of our site. This version, however, really shows off the amazing rendering and detail in the piece, not the least of which is the custom-designed hair simulation developed to make such dynamic thorns along the body. The audio was custom sound designed and scored as well.
A character animation video element provided for an interactive Ad campaign for IBM.
A character animation video element provided for an interactive Ad campaign for IBM.
A character animation video element provided for an interactive Ad campaign for IBM.
We made an animated, loop-able piggy-bank, with various actions and loops as the user’s cursor became a hammer and the user tried to “crack” the bank open, the piggy ran away.