Rolaids

Written by Adam   
Tuesday, 10 May 2011 01:03

Flavors of Relief
J. Walter Thompson

:15 Spot

We and JWT have combined creative forces several times to produce some of our favorite work. Rolaids is the first of these collaborations. Entirely in need of a shot in the arm, Rolaids asked JWT to come up with something different and visually exciting to herald in their 5 new fruit flavored line of products. Pulling out all the stops, we worked to develop a stylish, fast and energetic new world full of color and flash, with CGI, a shoot, an edit, title design and logo animation all thrown into the mix. What came out was truly more than the sum of the parts. We love this stuff.